A superior strategic problem solver and “innovation architect” with a 30-year track record of driving organic growth for Fortune 100 Companies. Dave provides a unique combination of “content and chemistry“ that delivers actionable solutions.
Dave spent the first 8 years of his career advancing rapidly through brand management responsibilities with General Foods and International Playtex. Subsequently, Dave transitioned from corporate line marketing management to strategy consulting where he has addressed a wide array of challenging growth issues across a variety of industries, Fortune 100 companies and global brands.
Prior to founding Marketing Driven Solutions in 2005, Dave was a leader and growth driver of three highly successful marketing consulting organizations: MCA, The Cambridge Group and Fusion 5. He is a recognized expert in generating growth through insight, innovation and brand building. Dave is a Synectics trained and experienced facilitator of group brainstorming, collaborative team strategy development and problem solving sessions. Examples of major consulting engagements he has led are:
- Co-led the Lunchables platform development for Oscar Mayer
- Invented breakthrough college student acquisition programs for Bank of America
- Developed multi-channel brand strategy and positioning for Green Mountain Coffee
- Architected new category beverage innovation foundation for Pepsi-Cola
- Built a multi-channel quantitative shopper segmentation for Gillette
- Created a holistic teen snack strategy for Nabisco
- Built the first integrated Marketing and Sales Growth Strategy for Walt Disney World
- Identified new vehicle platforms and concepts for Ford
- Led development of packaging innovation pipeline for Pepsi-Cola
- Created the first integrated Strategic Brand Plan for TIAA-CREF
- Developed Brand Strategy for Medco, the leading pharmacy benefit provider
- Created marketing innovation platforms for Novartis Brands
- Led development of Category Business Teams Management Approach for Kraft
Dave received a B.A. in Management and an MBA from Texas Christian University. He was awarded the Tandy Marketing Fellowship and earned Beta Gamma Sigma, National MBA Honor Society, honors. In recognition of his innovation results, Dave was selected by Tom Peters to participate in the In Search Of Excellence Innovation Leaders Summit. He is a member of the Board of Directors of Green Mountain Coffee Roasters (NASDAQ).