Peter Harrison - VP, Strategy and Insights“Dave has successfully broken the consultant's ruse.He has realized that value for money comes from answering the question in a thoughtful, concise, consumer relevant way, rather than shrouding the subject in complexity and mystery.He knows that his work is measured by its singular actionability, not by the multiple yards of output.This approach to demystifying the issue is refreshing and it works because Dave thinks and talks like a consumer - that's the best kind of mind to invite to the table, wouldn't you say?”
PepsiCo International
Stephen Quinn - CMO,Wal-Mart“Thank you very much for the excellent work you and your team completed on our C&C project. At the outset, I was concerned about the timing of your involvement, but it turned out to be the preferred way to ignite momentum at Frito-Lay. I am certain the clear and concise insights that you provided will form the heart of this project for years to come. We are set up for success.”
Former CMO, Frito-Lay
Rick Lenny - Former CEO, Hershey Foods“The output was excellent. Dave has done a great job on this initiative. Project Jewel is shaping up as a “big idea.” The insights and analytical rigor have been top notch.”
Former President, Nabisco Biscuit
Ahad Afridi - VP Innovation“I consider project “Big Bang” a huge success and thank you for your leadership. The insights are embedded in our strategy for core brands and innovation and importantly have become part of our everyday vernacular.”
Pepsi-Cola NA